Sustainable seafood restaurant Lussmanns helps EJF to Save the Sea
Sustainable seafood restaurant Lussmanns has raised a sensational £1,400 this summer to support the Environmental Justice Foundation (EJF) in their campaigns to protect vulnerable marine ecosystems across the globe. The popular Hertfordshire group created a special ‘sea bream summer puttanesca’, with £1 from every dish aiding the charity’s work tackling illegal fishing and seafood slavery. It joined other leading UK restaurants to raise over £3,500 – making waves to ‘Save the Sea’.
It was fitting for EJF to partner with the UK’s first restaurant group with a 100% Marine Stewardship Council certified menu, in a celebration of sustainable dining. The fundraising campaign ran from World Oceans Day and included a host of ethically minded UK eateries including Michelin-starred Scottish restaurants The Peat Inn and Restaurant Martin Wishart. Lussmanns Sustainable Fish and Grill were serving the seafood special in their Hertford, St Albans, Harpenden, Hitchin and Tring restaurants.
Andrei Lussmann, founder of Lussmanns, said of the collaboration: “We’re supporting the EJF campaign because we need seas that are without plastic, we need fisheries that are full. It’s quite clear that we won’t have enough fish in the sea if we carry on buying fish that’s not been certified.” EJF Oceans Campaigner Sophie Nodzenski met with Andrei in September, to receive the cheque. They discussed shared commitments to promoting transparent seafood supply chains – ensuring ethically caught fish stays on the menu for generations to come.
The ‘Save the Sea’ campaign also received the support of sustainable fashion designers – including the iconic Dame Zandra Rhodes – who donated to a new range of ocean-themed t-shirts. In total, sustainable fish dishes and designer t-shirts raised an incredible £5,000 for EJF’s Ocean campaigns. These funds will support EJF’s grassroots community projects to protect marine habitats and endangered wildlife including turtles, dolphins and sharks. Projects tackling human rights abuses at sea and building sustainable fisheries in Ghana will also benefit from diners’ generosity.
This fundraising success story shows that consumers are increasingly waking up to the devastating effect of illegal and unsustainable fishing, and demanding better from restaurants, supermarkets and shops. The latest IPPC report from September illustrates how overfishing is interacting with climate change pressures such as ocean warming and acidification, leading to a greater loss of fish species, imperilling the food security and livelihoods of coastal communities around the world.
EJF’s Executive Director Steve Trent comments: “We’re proud to have the support of some of the UK’s leading restaurants and hotels who are committed to protecting our shared ‘blue planet’. The Save the Sea campaign, now in its seventh year, provides a unique platform to inform and engage diners at some of the best eateries in the UK. Consumers and companies play a vital role in protecting oceans when they choose seafood that comes from legal, sustainable and ethical sources.”
Notes for editors
- Funds raised for the Save the Sea campaign are going towards EJF’s work combatting illegal fishing, reducing plastic pollution and protecting marine wildlife and coastal communities. Find out more at our webpage and watch EJF’s video with restaurateur interviews.
- In tandem with the restaurants campaign, EJF commissioned 4 stunning new designs from sustainable fashion designers Zandra Rhodes, Collette Dinnigan, Rêve En Vert and Lowie. The t-shirts are made from fairly traded 100% organic cotton, in line with EJF’s mission to reform the global cotton industry. They are for sale on EJF’s online shop Just-For, with all profits likewise supporting its ocean campaigns.
- As many as 1 in 5 fish could be caught illegally – totally 1,8000 pounds of fish stolen every second, depriving small-scale fishers of food and income. Around the globe, more than 3 billion people rely on marine and coastal biodiversity for their livelihoods.
- Every minute the equivalent of a rubbish truck of plastic waste enters the oceans. 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually.
The Environmental Justice Foundation is an international non-governmental organisation working to protect the environment and defend human rights.
EJF is a charity registered in England and Wales (1088128).
Daisy Brickhill, Press & Communications Officer, firstname.lastname@example.org
Tel: +44 (0)7871946911
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