EJF 'designer supporters' announced for ‘T-shirt Island’ at London Fashion Week

Organic cotton campaign T-shirts by Luella, Katharine Hamnett, Richard Nicoll and Giles Deacon designed exclusively for EJF are the latest to be included in ‘T-Shirt Island’ a 3D installation at London Fashion Week celebrating the most ‘iconic piece of clothing – the t-shirt’ during the fashion capital’s the 25th Anniversary events.

EJF ss10 designer t-shirt collection for charity

Photographs by Eric Guillemain, New York

The Brit-cool designers are part of a bigger fashion pack including models and celebrities that support the Environmental Justice Foundation by designing exclusive prints for organic cotton t-shirts.

For 6 seasons EJF has exhibited its ethical collaboration t-shirts at London Fashion Week to raise awareness, funds and action for its work defending the environment and protecting human rights. The charity's 'Pick Your Cotton Carefully' campaign works to eliminate the worst forms of child labour and use of toxic pesticides in the cotton industry.

All proceeds raised by EJF from the sale of the t-shirts go to support the charity's valuable work finding lasting solutions to environmental and human rights crimes and defending our incredible planet.

Juliette Williams Director of EJF says “We're thrilled our beautiful campaign t-shirts are being celebrated as part of the official 25th Anniversary events. Working with so many great designers and events like London Fashion Week has helped EJF put the plight of communities in some of the world's poorest nations on the map. Even in tough economic times our buying power can be a force for good when we choosing organic and fairly traded cotton”.

You can support the campaign by buying a campaign t-shirt from EJF's shop www.ejfoundation.org/shop

EJF current collection available now by: Luella, Giles Deacon, Katharine Hamnett, John Rocha, Betty Jackson, Zandra Rhodes, Allegra Hicks

Get yours today!