EJF are calling all adventure seeking style-savvy volunteers to embark on "The Great Fashion Cycle" from London to Paris in aid of their work addressing human rights and environmental abuses in the fashion industry.
"The 2009 fashion cycle ride was AMAZING! I met so many lovely people and although every inch of my body is hurting it was one of the best things I've ever done in my life!" Caroline Reader, Sept 2009 Dates: 14-18 July 2010 Combine your love of fashion and feel for adventure by making a 300-mile bicycle journey between two of Europe’s iconic style capitals – London and Paris – to promote a fairer future for the fashion industry. | ||||
The charity bike ride challenge takes place again in July 2010 and is raising awareness and essential funds for the Environmental Justice Foundation’s environmental and human rights work.
In fashion, EJF works to address the fact that around the world, whether it is state enforced, or child trafficking, millions of children face severe exploitation in the cotton industry. EJF also campaigns for a global ban on the most toxic pesticides, used in cotton production, which in total kill over 20,000 people a year.
Deadly pesticides like Endosulfan, continue to poison people and planet and remain a serious health hazard for those working in the fields and EJF are working to end this and other environmental and social abuses.
“I would really recommend the cycle to everyone, it is such a fantastic achievement and you really don't need to be a ‘pro cyclist’ to take part!” Rose Alexander, student Goldsmiths | ||||
Whatever your level of cycling, whether you have a passion for fashion or ants in your pants for making a difference, we want you to join us on this ride of a lifetime in 2010!
The success of EJF’s work addressing abuses in the cotton industry has rocked the industry, firmly placing these issues under the spotlight. This has led to dramatic policy changes in some of the world’s biggest buyers of cotton, but there’s still more work to be done. To take part in this cycle ride all you have to do is pay a small registration fee and raise the minimum sponsorship. We’ll provide travel and accommodation... and an experience you will never forget! With your pedal power we can change the face of fashion for the better.
EJF welcomes individuals or teams to join in the fun on this sponsored ride and make new friends during this once in a lifetime experience! Dates: 14-18 July 2010 | ||||
About the challenge
Cycling from London to Paris is one of the great cycle experiences in Europe. Passing through picturesque countryside, you will cross the Channel and continue through the small villages and medieval market towns of Northern France. With long days in the saddle the sight of the Eiffel Tower, the finishing point, will evoke a real sense of achievement! | ||||
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LONDON TO PARIS BIKE RIDE: GREAT FASHION CYCLE 2010 |
