Top surfer Danny Fuller turns lifeguard to Save the Sea

Pipe specialist Danny Fuller was photographed by top New York fashion photographer Eric Guillemain modelling an exclusive organic cotton ‘Save the Sea’ t-shirt designed for the charity by Katharine Hamnett.

He joins Melanie Griffith’s daughter Dakota Johnson and Dolce & Gabbana model David Gandy who have also modelled the lifeguard-inspired design in Baywatch style yellow and red.

Danny, who has appeared in several fashion campaigns and worked with the likes of Gisele Bundchen and Karolina Kurkova, will no doubt inspire the surfing community to get behind the campaign.

The t-shirt is on sale to help EJF end illegal pirate fishing which is devastating our marine eco-systems and threatening the basic survival of poverty stricken coastal communities in developing countries such as Sierra Leone.

Available from www.ejfoundation.org/shop in classic unisex style the fairly traded organic cotton t-shirts cost £40 each and can be delivered worldwide.

All proceeds go towards the charity’s vital work. You can support by making a donation, getting a t-shirt or joining EJF as a regular giver.

For more information including an amazing 2 minute film visit: www.ejfoundation.org/savethesea

• 75% of the world's fish stocks are fully exploited, over-exploited or depleted.
• 90% of the world's large ocean species like cod, halibut and swordfish have been lost since the 1950’s.
• An estimated 7.3 million tonnes of non-target and often endangered marine species are caught but discarded annually by the world’s fisheries known as ‘by-catch’.
• In one 8 month period 4 illegal, "pirate", Moroccan driftnet vessels caught 237 dolphins; 498 blue sharks; 542 short-fin mako; 464 thresher sharks; and 46 loggerhead turtles along with 2,990 swordfish, which was the target species.
• Sub-Saharan Africa loses over a billion dollars in stolen fish annually directly impacting on people’s livelihoods and basic food security.

1. Join the Environmental Justice Foundation and add your voice to their defending oceans campaign http://www.ejfoundation.org/joinus
2. When shopping for fish look on the label to ensure you are buying certified, sustainable fish, EJF recommends looking for the MSC (Marine Stewardship Council) logo. Always ask your supermarket or fishmonger if they know where the fish they sell is legally and sustainably-caught.
3. Buy a Save the Sea t-shirt from http://www.ejfoundation.org/shop to support EJF's work against pirate fishing.