Video is a relatively easy technology to master, but its effectiveness depends upon how it will be used within the wider campaign. Strategic planning is critical in order for the video to reach the right audience, at the right time. In order to generate lasting change, video is most effective when it complements a range of other advocacy, as part of a public, corporate or political awareness campaign that also uses published materials and generates media attention. EJF's video training manual therefore includes planning and budgeting as crucial components to the production of your film.

 

WATCH: Video Camera Training Film

Watch the EJF Video Camera Training Film, which shows the essential "tips and techniques" for video activists:

EJF Video Camera Training Film - ENGLISH

EJF Video Camera Training Film - SPANISH

 

DOWNLOAD: EJF Video Training Manual

Download the EJF Video Training Manual in PDF format:

EJF Video Training Manual - ENGLISH

EJF Video Training Manual - RUSSIAN

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Watch EJF film training in action

 
"The video training was a great chance for ENV to approach modern technologies for the sake of environmental protection - working with EJF's professional trainers we learned a great deal of knowledge and techniques through their hands-on training approach. Their professionalism in delivering training is essential for this success."
Trinh Nguyen, ENV, February 2003